Socrategy’s Product Knowledge Solution

Salespeople Sell What They Know
So How Do You Get Your Salespeople to Know Your Products?

You get them to know your products by providing them with detailed information on their smartphone or tablet which they can use when meeting with a client. Organize the products by the way you sell and present the product information in consistent format. Your salespeople can then focus on identifying your customers’ problems and providing your products as part of the solution.

The Socrategy’s Product Knowledge Solution provides the platform and services for your salespeople to be knowledgeable about your products when meeting with your customers. The platform includes our:

  • Digital Sales Guide (DSG) – Our smartphones and tablets and provides detailed product information, designed to be used in front of a customer. Product information includes, product video, description, target markets, specifications, key selling points, additional resources, FAQs and links to portals and websites.
  • Socrategy Ontrack – Our webinar and learning management system provides the sales and marketing strategies for each product. We work with your product managers to conduct and record a webinar on how the product meets the market’s needs. We convert recoding to eLearning by editing it, dividing it into segments, adding quizzes and assessments, which we then host.

By providing the product information on our DSG and the product positioning on Socrategy OnTrack.

We Can Get Your Salespeople Knowledgeable About Your Product In As Little As Fifteen Minutes

Socrategy Product Knowledge Solution is Perfect for:

  • Onboarding New Salespeople – It takes time for a new salesperson to get up to speed on the products you sell. Using the Socrategy Digital Sales Guide and Socrategy OnTrack your salespeople master your product knowledge sooner, which leads to closing sales sooner, earning better commissions, making new salespeople successful, and increasing the new hire retention rates.
  • New Product Introductions – When introducing a new product, you need to get your salesforce up-to-speed. The faster you generate this information to your salesforce, the sooner you get sales. Socrategy Digital Sales Guide and Socrategy OnTrack are the fastest and most efficient way to get this information to your salesforce, making for an effective product launch and which helps to improve your return on investment.
  • Trade Shows – Having a successful trade show is complicated. You need to bring products to display and people to staff for your booth. While some staffers maybe an expert on a specific product, everyone will know every product. By providing your staffers with Socrategy Digital Sales Guide and Socrategy. When a customer walks up to your booth, your staffer will be able to present the basics of each product and qualify the customer. If a customer wants to discuss a purchase in more detail, a follow meeting, with your appropriate personnel can be scheduled.
  • Dealer Training – When you are selling your products via a dealer network, the dealer might be selling products from multiple suppliers. Salespeople may have hundreds of products to sell. Often, they don’t care what they sell, as long as they sell something. don’t care what they sell, as long as they sell something. With Socrategy Digital Sales Guide and Socrategy OnTrack your dealer’s salespeople can have detailed product information at their fingertips. Who knows, if they have easy access to the information about your product, they may be more likely to sell it than a competitor’s.

Seminars, Mentoring and Development Services

Let us share our experience to help you implement and maintain your sales apps and product portals.  We provide seminars on using state of the art technology and procedures for providing your salesforce with critical product information for your selling on value sales approach.

Working with your company’s key personnel, we provide in person seminars for implementing sales apps and product portals. We present step-by-step procedures for implementing your sales app and product knowledge portal. We offer mentoring program to provide long-term advice and support for implementing and supporting the apps and product portal.  Our development services include customizing our apps, portal, developing, and maintaining content.

Industries Served

Manufacturing
Manufacturing
Insurance and Financial
Insurance and Financial
Telecommunications
Telecommunications
Education
Education